Accessibility  Links  Site Map
Aha! Academy of High Achievers

Pink Bucket Thinking®

"Pink Bucket Thinking" - The book - Available for purchase

You can order your signed copy here

Living in the Pink Bucket - It's all about empowered choice!


Ever felt like your thoughts are happening automatically, messing up parts of your life or getting in the way of your performance?

If so, you’re not alone!

And there’s another, better way! Start to choose your thinking more often and you’ll be more empowered and in control of what you experience and achieve.

Established as an awareness and personal development tool, Pink Bucket Thinking® is a powerful metaphor that has really caught on. It will help you get out of your own way, help you step up your performance and it will help you enjoy the journey too.

Pink Bucket Thinking® is the particular blend of mental activity that works most effectively for you at any given time in any particular context.

It’ll help you enjoy life

It’ll help you achieve more

It’ll help you connect

It’ll help you thrive

Its power is in its simplicity. Simply – it works!

We invite you to join us on a voyage of self-discovery. A journey that will ultimately help you make the choice … to ‘think’ more ‘pink’.

“Pink Bucket Thinking – Simple yet powerful. It works. It sticks”

Marisa Jerrison, HR Director, Zenith Vehicle Contracts Ltd.


Authors and co-founders of Pink Bucket Thinking®: Tony Burgess and Julie French

'Pink Bucket Thinking' is a concept that evolved from our workshops, training events and coaching - a metaphor we've used for many years that really caught on due to its simplicity and usefulness. Clients found it easy to remember and refer to. For many groups and teams it has become part of a common language to discuss whether thinking patterns are working or not in relation to goal attainment.

In our live sessions, we metaphorically use coloured buckets to explore how people are making sense of the world moment by moment - their beliefs, thoughts, emotions, assumptions, inner programmes, values, sense of purpose, self-concept, self- esteem ... in short, we help people examine their 'inner stuff'.

We help people to notice and understand the kinds of 'inner stuff' that has been blocking their inner resourcefulness; in other words, when they've been getting in their own way. Examples include such inner stuff as fear, doubt, procrastination, thoughts of 'I'm not good enough', 'I can't', 'It's too difficult', 'It's too hard', 'It can't be done', 'what will people think', 'what if it goes wrong?' and so on.

When people are operating at a level where they are getting in their own way, they are believing their own unhelpful inner stuff as though it were totally real and true and the only version of reality.

We argue that this unhelpful 'inner stuff' is simply inner propaganda. And there are much better 'perspectives' on reality that could open the gates on a person's resourcefulness and have them operating at a much more effective level, experiencing more success and fulfilment.

  Tony Burgess Pink Bucket Thinking

We also help people connect to their more helpful and empowering 'inner stuff' that tends to 'open the gates' on their resourcefulness. For many people, this will include confidence, certainty, motivation, feeling capable, feeling worthy, feeling deserving, feeling good enough, feeling in the zone, thoughts of 'I can', 'this is possible', 'I am resourceful', 'I can learn' and other useful thoughts, ideas, beliefs and emotions.

Our buckets metaphor really stuck in people's memories - hence the evolution of 'Pink Bucket Thinking'.

We show in a simple way that there are different 'angles' you can take on the same reality. Two people could be in the same circumstance in the same environment and one could be operating from an 'unhelpful' or disempowering perspective and the other could be operating from a 'helpful', empowering perspective. It would be almost as if they were from two different planets in terms of the way they experienced and dealt with that same situation.

Armed with helpful 'inner stuff', the person has their inner resources flowing effectively, helping them to thrive. Yet with unhelpful 'inner stuff' circulating, the person is inadvertently holding back their resourcefulness (self sabotage) and they feel stuck or find progress a struggle.

So for a person to perform more effectively, first of all they need to acknowledge that at times they've been operating with unhelpful 'inner stuff' - responding to unhelpful inner propaganda and closing down their resources. Second, they need awareness that there are other more helpful perspectives they can deliberately orient towards instead. The awareness that their unhelpful inner stuff is just an 'angle' on reality rather than 'truth' is empowering because it flags up to the person that they could choose a different 'angle' on reality that could work better for them. In other words, by our metaphor, an aware person could increasingly adopt what we call Pink Bucket Thinking to attain better experiences and outcomes in their life.

Of course after this initial awareness they may need some help and guidance in order to make that transition into helpful Pink Bucket Thinking. A lot of our training and coaching is about helping people to skillfully get themselves into the Pink Bucket perspective and then to keep themselves there as consistently as possible.

We've been delighted by how this simple metaphor has helped people moment-by-moment to assess their 'inner stuff' and to increasingly sit in the driving seat of their own success journey.

All of us from time to time find ourselves getting in our own way. Yet when we can see it for what it is ('I just temporarily started listening to my inner propaganda') we can remind ourselves that there are other 'helpful' perspectives available to us and we can take steps to get back to living life at our personal best.

After experiencing our bucket metaphor through our training, presentations or coaching sessions, participants often ask if they can have their photo taken standing in 'The Pink Bucket' to remind them they can choose how they think.

It has become a humorous, light-hearted and highly memorable metaphor and 'Pink Bucket Thinking' is now established as an effective way of keeping resourceful and progressing towards desired outcomes.

We weave our 'Pink Bucket Thinking' message into most of our work now because it is so simple and effective and because it sticks! People like it, remember it and refer to it on an ongoing basis. Awareness is key to any personal and professional development journey and 'Pink Bucket Thinking' encourages high levels of awareness day by day and even moment by moment as to what is working and what is not.

Perhaps you or your team can also benefit from adopting 'Pink Bucket Thinking'. Feel happy to contact us to discuss how you can access our coaching, training or keynote speaking.

Here's a selection of some of the photos we've taken or been sent over the years of people enjoying taking the pink bucket perspective:












'Pink Bucket Thinking' - the book, is now available for purchase below:

You can buy your copy here at £10.00 + £2.00 p&p (UK and EU only):

Would you like the book signing by the authors?

(Also available on amazon)

If you live outside of the European Union, please contact us for a quote on postage. Thank you.


Back to top of page



To hire us for coaching, training or keynote speaking including the concepts within 'Pink Bucket Thinking', please call one of us on our direct mobile numbers, Julie: +44(0)7989 991 056 or Tony: +44(0)7989 469 570 to discuss your specific development needs and desired outcomes.

We work with clients both nationally (UK) and globally.

Life in 'The Pink Bucket' is where the best version of you comes out to play - So remember to keep your 'think' in the pink!

Warmest wishes


Julie & Tony


Julie French and Tony Burgess


Academy of High Achievers Ltd

(Pink Bucket Thinkers! and co-creators of Pink Bucket Thinking®)







Email: | Call: +44 (0)800 2982 614 Back to Top

© 2005, Academy of High Achievers Ltd | Bobby AAA | W3C HTML 4.01 | W3C CSS